He’s hoping Jack can bow to more than $30 million in North America, but competitors are skeptical. “I wouldn’t take a 5-year-old, but if you have a 10- or 11-year-old boy who likes looking at giants, what more do you want?”įellman takes heart in improved tracking in the week leading up to the release, though the numbers still point to a soft domestic opening in light of the film’s cost and hefty ad spend. Warners head of domestic distribution Dan Fellman says the final product (the original title, Jack the Giant Killer, was softened) is a family play, even if it’s rated PG-13. The film was “too fanboy and not enough family,” as one insider puts it, adding, “It’s a very hard needle to thread when you hire Bryan Singer to do a take on a fairy tale.” With the project pushed, the studio took the opportunity to do some reshoots. Insiders have blamed the delay on difficulty completing the extensive visual effects, but sources also say that the tone of the movie wasn’t hitting the mark. The studio and Legendary Pictures spent nearly $300 million to make and market - including the $195 million production budget - the darker take on Jack and the Beanstalk that was conceived as a summer popcorn movie to be released in June 2012.
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